Curriculum
Course: Product Design 2025 (Batch B)
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Curriculum

Product Design 2025 (Batch B)

Text lesson

Colour Theory, Typography & Basic Layouts

  • Lesson Note: Colour Theory, Typography & Basic Layouts

    Session Objectives

    By the end of this session, learners should be able to:

    • Understand the fundamentals of colour theory and apply it in UI design.

    • Identify different typography principles and use them effectively in digital products.

    • Apply basic layout structures to create balance, hierarchy, and readability in designs.


    1. Colour Theory in UI Design

    • Primary, Secondary, and Tertiary Colours

      • Primary (Red, Blue, Yellow) → cannot be made from mixing other colours.

      • Secondary (Green, Orange, Purple) → from mixing primaries.

      • Tertiary → mix of secondary + primary.

    • Colour Harmonies

      • Complementary (opposite on the wheel) → contrast.

      • Analogous (next to each other) → harmony.

      • Triadic (three evenly spaced) → vibrant balance.

      • Monochromatic → different shades/tints of one colour.

    • Psychology of Colours

      • Red: urgency, passion, danger.

      • Blue: trust, calm, corporate.

      • Green: growth, health, finance.

      • Yellow: energy, optimism.

      • Black/White/Gray: neutrality, elegance, professionalism.

    • Practical Application in UI

      • Use accent colours for CTAs (buttons).

      • Maintain consistent palette for branding.

      • Ensure contrast ratios for accessibility (WCAG guidelines).


    2. Typography Basics

    • Typefaces & Font Families

      • Serif: professional, traditional (e.g., Times New Roman).

      • Sans-serif: clean, modern (e.g., Helvetica).

      • Display: decorative, for headings.

      • Monospace: technical, code-based contexts.

    • Typography Principles

      • Hierarchy: Use font size/weight/colour to show importance.

      • Readability: Clear spacing, line height, and contrast.

      • Consistency: Stick to 2–3 typefaces max.

      • Alignment: Left-aligned for text-heavy content, centered for titles.

    • Practical Application in UI

      • Headings: Large, bold.

      • Body: Medium, regular weight, readable.

      • Captions/Labels: Smaller, light or medium weight.

      • Avoid too many fonts → creates clutter.


    3. Basic Layouts

    • Design Principles

      • Balance: symmetrical vs asymmetrical design.

      • Alignment: ensures order and structure.

      • White Space (Negative Space): avoids clutter, enhances focus.

      • Proximity: grouping related items together.

      • Contrast: distinguishes different sections.

    • Common Layouts

      • Single Column Layout → great for mobile screens.

      • Grid Layout → used in dashboards, galleries.

      • Z-Pattern Layout → scanning web content.

      • F-Pattern Layout → text-heavy sites.

    • Practical UI Layout Tips

      • Stick to an 8px or 4px spacing system for consistency.

      • Use grids in Figma for alignment.

      • Apply margins and paddings for breathing space.


    4. Activities

     

    1. Colour Palette Exercise

      • Students pick a brand and create a 3–5 colour palette using Figma or Coolors.co.

      • Justify why each colour was chosen.

    2. Typography Practice

      • Redesign a blog post preview with proper headings, body text, and captions.

      • Students must apply hierarchy and alignment principles.

    3. Layout Challenge

      • Design a simple landing page section with:

        • Header

        • Hero text

        • CTA button

        • Image